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Social Networking Investments Show Promise
Last Updated: Feb. 18, 2010 - 1:13pm EST

(NEW YORK) – Market demand for social networking investments show there could be real promise, and here are some interesting small-cap plays within this emerging sector.

Tom Bustamante, the Managing Partner of Ludlow Capital Group commented, "Unless you have been living under a rock for the past couple of years, you would have obviously heard about the fade in social networking. With rich valuations for such sites as Facebook, YouTube, and Myspace, investors are seeking out new investment opportunities in the social networking arena so as to get into the game. On the small-cap side, we have two social networking stocks which we have on our radar as interesting opportunities in this new sector".

Our first small-cap social networking stocks we're watching is So Act Networks (OTC:SOAN), which is developing a social networking site, through the So Act brand name, and has just recently closed such celebrity endorsements as William Shatner, from the Star Trek and Priceline.com fame, all the way to A&E's Dog the Bounty Hunter. (www.soact.net)

SOAN is trading around the $1.25 range, with the float looking fairly stable in its current range. The company is still developing their user interfaces, but the recent celebrity endorsements behind this deal should be an eye-opener. Although still new to the market, we would project seeing SOAN making moves to acquire additional social networking projects to help build-out their investment portfolio.

The other small-cap social networking project we are looking at is Cascadia Investments (OTC:CDIV).  The company has been on the warpath acquiring new and interesting sites that encompasses user stickiness within a social networking umbrella. Some of the more recent notable acquisitions are TinyTwirp.com, as well as CustomFlashGames.com. (Register for detailed report)

According to its CEO, Nazir Maherali, Cascadia plans to roll out many new flash games and Facebook applications in the coming months as part of its social media initiative. 

"This is a very smart move on Cascadia's part, as the goal isn't always just creating that unique social networking venue for users, but providing additional tools that can be easily implemented with the more common social networking sites, such as Facebook and Myspace. As anyone who uses say Facebook, the explosive growth of features like Farmville, or Mafia Wars shows this is a way to go, and CDIV seems to be on the right track in this aspect".

Although considered a 'speculative' small-cap play, CDIV's chart and volume show that the investment community is giving the company a vote of confidence on their currently marketing and business plan. CDIV has recently run from below $0.10 range, and now looks as if it may take a run for $0.20+ in the short-term.

"Although many still use the 'web based' social networking sites, it is in our opinion that most companies need to consider implementing a mobile aspect to their social networking models. As more and more people convert over from analog to smart phones, you will see these smart phones begin to replace the laptop as the current source of information and entertainment. This is why we are very bullish on both the social networking, and mobile sectors going forward in the next several years".

For more detailed research opinions on these stocks, new IPO's opportunities within this sector, and other high tech stock plays sign-up to our newsletter below.

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