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WSNC
Traders Alert
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 Elray
Gaming. Inc. (OTC:ELRA)
Online and mobile casino technology, smaller version of Zynga (ZNGA)
- 14 million outstanding, low float...target $0.50+
View Profile/Chart --- ELRA
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EarthSearch to
Develop GPS Social Networking Apps (ECDC, FFN, RENN)
By:
staff reporter, Tom Bustamante
Last Updated: June
12, 2011 - 4:06pm EST
(NEW
YORK)--EarthSearch Communications, traded under the name East
Coast Diversified Corporation (OTC:ECDC),
is exploring the development of GPS related social networking and
mobile applications.
EarthSearch (ECDC), an integrator of RFID and GPS solutions, is
currently exploring the development of a number of social
networking and mobile applications, under a new division, with a
specific focus on GPS utilization.
Market Already in Place
Current estimates project around 300 million cell
phone users in the United States, with 5 billion cellular
users world-wide. A large percentage of these cell phones are
currently equipped with GPS tracking devices already. (check your
phone) This presents an established market that already has the
specific hardware in place to access and use any GPS related
social networking, or commercial mobile applications.
With EarthSearch currently expanding from GPS and RFID solutions
into the manufacturing of hardware, it would seem a natural
progression to see the company now expand their reach into the
mobile application consumer market.
The new division will be developed to focus specifically on GPS
related mobile applications, while the parent company of
EarthSearch Communications would continue to focus on their core
business of commercial GPS and RFID solutions, and the development
of their hardware manufacturing wing.
GPS Version of FourSquare
An EarthSearch GPS social networking application could be very similar
to FourSquare, the popular location-based mobile application
that allows users to show friends on Twitter or Facebook where
they are. With the use of GPS, EarthSearch will allow users to
provide real-time updates on their locations; be it at a cafe, in
a park, or out in the open water fishing. If the user can access a carrier
signal or Wifi spot, and has a GPS tracking device on their phone,
they can map themselves most anywhere on the global map using GPS
and EarthSearch applications.
Now this may be a neat feature for tracking buddies on a 'my
friends' list, but there could also be some very practical
commercial uses for this mobile technology. Such as a mobile app
to track your children's location in real-time, or for
commercial retail outlets looking to implement
'push-technology' out to potential customers.
As an example, a child tracking app would not only be useful for
parents to know if their kids are safely in school, or hanging-out
in places they are not supposed to, but could also be designed to
track objects. Through integration with EarthSearch's HALO system,
users would be able to track the location of their car, or maybe
an easy to attach hardware device that could track such things as
bicycles, airport luggage, pets, or anything else someone would
want to track, all in real-time on their mobile devices.
Package Tracking
We have all logged into a delivery service website to track a
delivery to only see that our package is 'on truck for delivery',
but what does that mean? Now imagine a mobile app where you could
see the delivery truck is still in another neighborhood, thus
giving you time to run to the store. Maybe you plan to run out
quick for something, but on your app you see the delivery truck
is just a few blocks away. This could provide recipients the
ability to have a real-time truck to 'door-step' tracking of their
packages.
On the retail business side, a location based GPS mobile
application could implement 'push-technology' to alert users of
stores in their immediate locations with possible bargains and discounts
based on their likes and interest. As an example, a women doing
some window shopping on a weekend afternoon could receive an alert
as she strolls down the avenue that the store she just past
has a discount on boots, which in turn would increase traffic and
sales opportunities for commercial retail outlets on the
EarthSearch network.
Another possibility on the commercial side is to provide
store-front powered RFID tags on which mobile users can scan or
read at the door, providing the users all the information of the
business located inside, and what discounts might be available to
EarthSearch users. As another add-on, users might be able to
pull-up other stores in that area that may carry that
particular product you where interested in, and give you that
exact location using GPS technology.
Higher Valuations for Social Networking Companies
For anyone that has been following the explosion of social
networking and mobile application development would know this
sector has been justifying higher valuations due their rapid growth.
Recently, the popular business social networking company LinkedIn
Corporation went public in one of the strongest
IPO's since Google publicly listed.
Other social networking companies taking advantage of higher
investor appetite for social networking investments are FriendFinder
Networks Inc. (NYSE:FFN),
which closed Friday at $4.63 per share, and China based Renren,
Inc. (NASDAQ:RENN),
which closed at $9.35 per share.
Of course as many debate the justification for the high valuations
in the social networking sector, we have still yet to see the main
show hit the stage, which would be the much anticipated IPO from social
networking 'kingpin' Facebook, rumored to be sometime in
early 2012.
As more people integrate their lives within a social networking
and mobile framework, and with GPS devices already in most
cellular users pockets, uses for GPS related mobile
applications could really be left up to ones imagination.
It remains to be seen how EarthSearch could capitalize in this
market, but with their GPS and RFID product solutions, and soon to
be hardware manufacturing in Asia, the company may be set for some
impressive growth in the coming years.
EarthSearch Communications, is a US-based business whose flagship
product, LogiBoxx™, integrates GPS and RFID at the hardware level.
When combined with its proprietary Global Asset Tracking and
Identification System (GATIS) middleware, LogiBoxx and GATIS become
the centerpieces of a LogiBoxx Certified Solution. An unprecedented
business decision-making tool, a LogiBoxx Certified Solution offers
continuous visibility within the Supply Chain, Logistics, and Asset
Management and Control industries. Along with its integrated,
patent-pending GPS and RFID technologies, EarthSearch also offers a
complete line of innovative RFID solutions. Its expertise with GPS
and RFID technologies, combined with exceptional support and service
facilities, distinguishes EarthSearch as a leading manufacturer and
supplier of real-time location solutions in the marketplace. For
more information on EarthSearch, visit www.earthsearch.us.
ECDC Stock
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-------------
Contact:
Wall Street Newscast
Email: info@wallstreetnewscast.com
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Safe
Harbor Statements:
This
research report includes statements that may constitute
forward-looking statements made pursuant to the safe harbor
provisions of the U.S. Private Securities Litigation Reform Act of
1995. Although the Company believes that the expectations
reflected in such forward-looking statements are based on
reasonable assumptions, such statements are subject to risks and
uncertainties that could cause actual results to differ materially
from those projected.
Disclaimer:
This is NOT a solicitation to Buy or Sell any security, but rather
is for informational purposes only. Content contained herein
includes facts, views, opinions and recommendations of individuals
and organizations deemed of interest. Wall Street Newscast ("WSNC")
does not guarantee the accuracy, completeness or timeliness of, or
otherwise endorse these views, opinions or recommendations, or
give investment advice. WSNC, its affiliates, or directors, may or
may not hold a position in the above security from time to time,
and investors are encourage to consider this as a possible
conflict of interest when reviewing this information. In
Compliance with SEC Rule 17B Wall Street Newscast was
compensated five hundred
thousand shares of ECDC in January 2011 for ongoing research and media coverage. WSNC may hold a position
in above security from time to time, and
thus should be considered a possible conflict of interest when
reviewing this report and information. These investments may
involve a high degree of risk, thus investors are highly
encouraged to consult with a financial advisor before any and all
investments.
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